Archives for July 2015

Team Building

“The Brewer’s Backstory”-Episode 20 April 2010 “One last item on the agenda before I let you guys get back to the brewhouse,” said Rex, the graveyard shift supervisor. The words, “last item” penetrated Brad’s wandering thoughts and reeled him back to reality. He wondered how many of the fourteen other people in the room were […] Read the full article…

Cicerones, Beer Guides You Can Trust

“What’s the Santa Rosa IPA?” the customer asked. “It’s an Indian Pale Ale. It’s from India,” the waitress said. “Then why does it say Santa Rosa?” the confused customer replied. The waitress, flustered about the seeming interrogation, insisted that the beer was from India and walked away. -1992 conversation, recorded for posterity, in Teachings from […] Read the full article…

In a Rut

“The Brewer’s Backstory”-Episode 19 May 2009 The day shift supervisor, a tall, thin man, ushered Brad Peters into the simple conference room and had him sit at the head of the table. The five-member interview team looked friendly, not out for blood, at least. He disliked job interviews. The questions always hinted at traps and […] Read the full article…

Hoards of Beer Bloggers

I just watched a waitress card three guys in the Asheville airport. Funny thing is, they’re three of the coolest beer bloggers in the country. How cool? Trevor Carmick, probably the youngest, made Time magazine’s “25 Best Bloggers” list in 2013. And yesterday, in Brandon Kraft‘s geek-worthy presentation at the Beer Bloggers Conference, he concluded […] Read the full article…

Trumer Brauerei

It’s no secret that craft brewers tend to be a passionate lot. That passion has driven them to constantly push boundaries and has given consumers a dizzying array of choices. While brewers are at the heart of the industry, it takes a team for a brewery to succeed. Somebody has to sell the beer (and […] Read the full article…

Ruhstaller Farm + Yard

 6:27 a.m., July 11, 2015, near Dixon, California One-hundred seventy miles from home, my husband Hugo steers the car into an empty dirt parking lot. “Are you sure you got the date right?” he asks, observing the rustic surroundings at Ruhstaller Farm + Yard. “Positive.” “Maybe this isn’t the right place.” “Look at the ‘We […] Read the full article…

Brad Peters, Chemical Engineer

“The Brewer’s Backstory”-Episode 18 May 2007 Brad steered the ancient Blazer around the last corner. A half block away, the mailbox and lamp post of his childhood home anchored bunches of black and gold balloons. Several cars already lined the curb. He parked across the street from his house where a black and gold yard […] Read the full article…

Corralitos Brewing Company

Corralitos Brewing Company, in Watsonville, California, is a long way from Deschutes in trendy downtown Portland or hip Dogfish Head in Rehoboth, Deleware. Tourists flock to nearby Santa Cruz and the Monterey Peninsula, but Watsonville? Home to Driscoll and Giant berry companies, it’s primarily a farming community. Recently, my husband Hugo and I plugged Corralitos’ […] Read the full article…

“The Brewer’s Backstory” – Episode 17

March 2007 Ted, the owner of Funky Flatirons Brewpub, tossed a folder onto the back corner table where his two brewers waited. “Sorry for starting late, guys.” Brad had stayed busy with the morning’s brew and trying not to let himself get too excited about how this meeting would unfold. In the three weeks since […] Read the full article…